Sunday, February 17, 2008

Yeserday was the store's anniversary sale. It was a great success. In fact, we sold more yesterday than we did in all of January.

How did we manage that? Mass mailings, expensive signs and steep discounts. So from a profit standpoint yesterday was probably a wash. Still, it gives us a good chuck of cash that we can use to ride out the quiet winter months. It also gives the store a sense of drama. People will yak and yak about the great sale at the beautiful store, where they served wine, and people waited in line for an hour to buy things at 40% off.

We had one bad customer. She was very admiment about not paying the sales tax. Her reason was that she was shipping the gift to another state. We charged her the sales tax anways-- this took much arguing. About an hour later she called us up and accused her of ripping her off. This resulted in a long windy arguement over the phone. We still won't refund her the tax.

I'm not sure the story won't end there.

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